As a motor dealer in the Province of British Columbia, I hereby affirm the following Code of Ethics:


  • I will comply fully with all regulations and laws governing motor vehicle sales in this province.

  • I will not engage in false or misleading advertising, nor will I misrepresent any vehicle, product or service to a customer.

  • I will not participate in any form of price fixing or any other unethical marketing practice.

  • I will respect and deal honestly with my customers, my suppliers and my employees at all times.

  • I will not discriminate against any customer, employee or supplier on the basis of race, religion, gender, age, sexual orientation or disability.

  • Any privileged information entrusted or made known to me will be held confidential and will not be disclosed without permission to any third party except as required by law.

  • I will abide by all of the requirements of the Motor Dealers Standards Association for professional training and development.

  • I will treat with respect all regulatory personnel who may have jurisdiction over my business activity.

  • In all matters, I will be bound by ethical conduct and will ensure that my dealings are measured by the maxim; Is it legal? Is it fair? Is it right?